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Research papers

Qualitative media research in the market-place

The purpose of this paper is to discuss the position of qualitative media data in relation to the interests and orientations of the various parties potentially concerned in its generation and use. It is argued that these orientations have resulted in...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Brian Allt
March 1, 1976
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Citation

Allt, B. (1976a, March 01). Qualitative media research in the market-place. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-media-research-in-the-market-place


Research papers

Expanding the domain of the agenda-setting function of mass communication

The impact of mass communication -- the ability to effect cognitive change among individuals -- has been labeled the agenda-setting function of mass communication. Here may lie the most important effect of modern mass communication, the ability of...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Maxwell E. McCombs, Henry F. Schulte
August 1, 1975
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Citation

McCombs and Schulte (1975a, August 01). Expanding the domain of the agenda-setting function of mass communication. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/expanding-the-domain-of-the-agenda-setting-function-of-mass-communication


Research papers

The function of media

Media have very different characteristics, not only in terms of differences in readership or listenership and this type of related dimensions, but I am also thinking of differences in communication capacity based on differences in the level of...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Benno Stoppelman
September 1, 1974
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Citation

Stoppelman, B. (1974a, September 01). The function of media . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-function-of-media-


Research papers

Comments on the first session

Comment to the papers presented in the first session of the ESOMAR Seminar: "From market research to advertising strategy and vice-versa".

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Author: Jacques E. Andriessens
June 15, 1973
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Citation

Andriessens, J. E. (1973a, June 15). Comments on the first session. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/comments-on-the-first-session


Research papers

The main marketing (and research) problems of the communication industry (German)

After an introduction into the main problems of publishing today (selling on two markets, concentration, total competition, new technologies, etc.), the following work is subdivided into two main sections: 1. Marketing and research of the...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Uwe Johannsen
June 15, 1972
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Citation

Johannsen, U. (1972a, June 15). The main marketing (and research) problems of the communication industry (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-main-marketing-and-research-problems-of-the-communication-industry-german-


Research papers

The main marketing (and research) problems of the communication industry

After an introduction into the main problems of publishing today (selling on two markets, concentration, total competition, new technologies, etc.), the following work is subdivided into two main sections: 1. Marketing and research of the...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Uwe Johannsen
June 15, 1972
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Citation

Johannsen, U. (1972a, June 15). The main marketing (and research) problems of the communication industry. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-main-marketing-and-research-problems-of-the-communication-industry


Research papers

International markets for the communications industry

For the purpose of this paper the communications industry includes the press, radio, television and fairs. All these media have a substantial secondary market. The primary market is represented by the audience, the communication targets; the...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: Károly Ravasz
June 15, 1972
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Citation

Ravasz, K. (1972a, June 15). International markets for the communications industry . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/international-markets-for-the-communications-industry-


Research papers

Recent trends in the development of markets and market shares in the Federal Republic of Germany

Invited to make a contribution about "recent trends" I am in a dilemma to find out: what is "recent" - the last year, the last three, five or ten years ? I think we should accept the following definition: It is not important, since what time a trend...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: Klaus P. Landgrebe
June 15, 1972
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Citation

Landgrebe, K. P. (1972a, June 15). Recent trends in the development of markets and market shares in the Federal Republic of Germany. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/recent-trends-in-the-development-of-markets-and-market-shares-in-the-federal-republic-of-germany


Research papers

Product research in the communication industry

Instead of giving a listing of all kinds of product research which could be done for the communication industry, a view is given of the several research projects which were carried out for a regional newspaper in the last 5 years . The research was...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Authors: Piet L. C. Nelissen, H. G. J. Beeren
June 15, 1972
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Citation

Nelissen and Beeren (1972a, June 15). Product research in the communication industry . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/product-research-in-the-communication-industry-